Just Nips: The Book! The Instagram Iceberg

Introducing Just Nips: The Book! Well… sort of!

Everything I learned from starting and running Just Nips led me to write my first book, The Instagram Iceberg. 

If you’ve followed the Just Nips story, you most likely know all about the countless times we’ve been kicked off Facebook and Instagram for posting about nipples. Never a picture of an actual female nipple, but the mere mention of nipples has historically caused quite a stir. So I made the decision to build Just Nips without social media, a choice many entrepreneurs would say is far more controversial than talking about nipples! 

At a time when Instagram ads were all the rage, Just Nips forged ahead and focused on building our community offline instead. Now, as the tides are turning and entrepreneurs are growing frustrated with their advertising experience on Instagram, they’ve looked to Just Nips as one of the leaders in the offline space.

The more I realized how many well-meaning founders were wasting money on Instagram advertising, the more I wanted to learn about it, and my research for The Instagram Iceberg began! I studied 100s of companies, spoke with entrepreneurs and marketers in various industries and found that Instagram ads are NOT the magic elixir everyone thinks they are. 

Instead of stopping there, I went back to the advertising and marketing techniques that worked for Just Nips in the offline world and wanted to see how they stacked up with what other brands were doing. The second half of my book explains some of the most innovative, interesting and effective marketing strategies I have seen. 

I hope you enjoy reading The Instagram Iceberg as much as I loved writing it!!! And thank you all for your continued support!